Franklin

Selling the people's Cadillac : the Edsel and corporate responsibility / [compiled by] Jan G. Deutsch.

Publication:
New Haven : Yale University Press, ©1976.
Format/Description:
Book
261 pages : illustrations ; 28 cm
Subjects:
Industries -- Social aspects -- United States.
Sociological jurisprudence.
Edsel automobile.
Political sociology.
Ford Motor Company.
Ford Motor Company.
Edsel automobile.
Industries -- Social aspects.
Political sociology.
Sociological jurisprudence.
United States
Summary:
"Reconstructing the history of the Edsel--one of corporate America's greatest debacles--Jan Deutsch places it in its cultural, economic, and psychological setting ... Deutsch relates the Edsel event to J.K. Galbraith's theory of the technostructure, examines its impact on the climate of our times, and raises interesting questions about the role of the scholar in decision-making in America"--Cover.
Contents:
Includes facsimile reprints.
Notes:
Includes bibliographical references.
Penn Provenance:
Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
Penn Chronology:
1976
Contributor:
Deutsch, Jan G.
Gotham Book Mart Collection (University of Pennsylvania)
ISBN:
0300019505
9780300019506
0300020147 (pbk.)
9780300020144 (pbk.)
OCLC:
2523340
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