What are the characteristics of Philadelphia's buyers of paintings, prints, and drawings, and what distinct market segments correspond to distinct consumer groups.
- [Philadelphia], 1966 [i.e. 1967].
vi, 89 numb. l. forms, tables. 29 cm.
- Local subjects:
- Penn theses -- Marketing.
Marketing -- Penn theses.
- Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1966.
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