Franklin

Promotional strategy / [by] James F. Engel, Hugh G. Wales [and] Martin R. Warshaw.

Author/Creator:
Engel, James F.
Publication:
Homewood, Ill., R. D. Irwin, 1967.
Format/Description:
Book
xiii, 665 p. illus. 24 cm.
Subjects:
Marketing.
Advertising.
Marketing -- Management.
Notes:
Bibliographical footnotes.
Contributor:
Wales, Hugh G. joint author.
Warshaw, Martin R. joint author.
OCLC:
522050
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy