Franklin

Understanding consumer behavior, [a selection of papers / by Raymond A. Bauer and others] edited by Martin M. Grossack.

Author/Creator:
Grossack, Martin M. ed.
Edition:
Rev. 1966 ed.
Publication:
Boston, Christopher Pub. House, [1966].
Format/Description:
Book
339 p. illus. 21 cm.
Subjects:
Consumers -- Addresses, essays, lectures.
Notes:
Includes bibliographical references.
OCLC:
1460232
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