Franklin

The Services challenge : integrating for competitive advantage / edited by Carole Congram, John Czepiel, Jim Shanahan.

Publication:
Chicago, Ill. : American Marketing Association, 1987.
Series:
Proceedings series (American Marketing Association)
Proceeding series / American Marketing Association
Format/Description:
Book
vi, 108 p. : ill. ; 28 cm.
Subjects:
Service industries -- Marketing -- Congresses.
Notes:
Papers presented at the 5th Annual services marketing conference held in Boston, Mass., Sept. 7-10, 1986.
Contributor:
Congram, Carole A.
Czepiel, John A.
Shanahan, Jim.
American Marketing Association.
ISBN:
0877571880
OCLC:
15696805
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