Franklin

Coupon promotions, how to plan, execute and evaluate retailer-redeemed coupon programs; a reference manual / prepared under the auspices of the A.N.A. Sales Promotion Committee.

Author/Creator:
Prentice, Robert M., ed.
Publication:
[New York], Association of National Advertisers, [1962].
Format/Description:
Book
179 p. illus. 23 cm.
Subjects:
Premiums (Retail trade).
Notes:
Includes bibliography.
OCLC:
646849
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