Franklin

Communication of innovations [electronic resource] : a journey with Ev Rogers / edited by Arvind Singhal, James W. Dearing.

Publication:
London : SAGE, 2006.
Format/Description:
Book
1 online resource (260 pages)
Series:
Sage knowledge.
Status/Location:
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Details

Subjects:
Rogers, Everett M.
Communication of technical information.
Diffusion of innovations -- History -- 20th century.
Technology transfer.
System Details:
Mode of access: World Wide Web.
Summary:
This text illustrates how Everett Rogers' students and colleagues have applied their scholarship to communication, management, social marketing, development studies, health promotion and intercultural communication, to name a few.
Notes:
Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on print version record.
Contributor:
Singhal, Arvind, 1962-
Dearing, James W.
Other format:
Print version
ISBN:
9788132113775 (ebook) :
Access Restriction:
Restricted for use by site license.