Social marketing in the 21st century [electronic resource] / Alan R. Andreasen.
- London : SAGE, 2006.
- Sage knowledge.
1 online resource (xi, 264 pages)
- Social marketing.
- System Details:
- Mode of access: World Wide Web.
- 'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
- Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on print version record.
- Other format:
- Print version
- 9781483329192 (ebook) :
- Access Restriction:
- Restricted for use by site license.
|Location||Notes||Your Loan Policy|
|Description||Status||Barcode||Your Loan Policy|