Franklin

Social marketing in the 21st century [electronic resource] / Alan R. Andreasen.

Author/Creator:
Andreasen, Alan R., 1934-
Publication:
London : SAGE, 2006.
Series:
Sage knowledge.
Format/Description:
Book
1 online resource (xi, 264 pages)
Subjects:
Social marketing.
System Details:
Mode of access: World Wide Web.
Summary:
'Social Marketing in the 21st Century' is well-grounded in scholarship, synthesises a number of streams of thought, and then proposes thought-provoking applications for an existing approach to social and behavioural change through social marketing.
Notes:
Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on print version record.
Other format:
Print version
ISBN:
9781483329192 (ebook) :
Access Restriction:
Restricted for use by site license.
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