Franklin

Marketing models, behavioral science applications. / Edited by Ralph L. Day [and] Thomas E. Ness.

Author/Creator:
Day, Ralph L. ed.
Publication:
Scranton, Intext Educational Publishers, [1971].
Format/Description:
Book
xi, 556 p. illus. 23 cm.
Series:
Intext series in marketing.
Status/Location:
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Details

Subjects:
Marketing -- Mathematical models.
Consumption (Economics).
Notes:
Includes bibliographies.
Contributor:
Ness, Thomas E. joint ed.
ISBN:
0700223185
OCLC:
124560