Cultural politics of hygiene in India, 1890-1940 : contagions of feeling / Srirupa Prasad.

Prasad, Srirupa, 1971- author.
Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2015.
Cambridge imperial and post-colonial studies series.
Cambridge imperial and post-colonial studies series
x, 142 pages ; 23 cm.
Hygiene -- Social aspects -- India -- Bengal -- History.
Hygiene -- Political aspects -- India -- Bengal -- History.
Human body -- Social aspects -- India -- Bengal -- History.
Communicable diseases -- Social aspects -- India -- Bengal -- History.
Affect (Psychology) -- Social aspects -- India -- Bengal -- History.
Public health -- India -- Bengal -- History.
Bengal (India) -- Social conditions -- 19th century.
Bengal (India) -- Social conditions -- 20th century.
Bengal (India) -- Colonial influence.
Bengal (India) -- Politics and government.
Medical subjects:
Hygiene -- history -- India.
"Can there be an affective history of hygiene? Is it possible to read into the narrative of modern hygiene active and animated tropes of emotion, affect, and feeling? New microbes, novel pandemics, and their global movements that have forcefully reinstated the efficacy of hygiene have also reinvigorated global academic interest in the genealogies of hygienic practices. Cultural Politics of Hygiene in Bengal/India, 1890-1940 analyzes one such genealogy of hygiene in the context of late colonial Bengal. It argues that the meaning and role of hygiene in India were catalyzed on the crossroads of colonial governance, anticolonial struggles, cultural nationalism, and early 20th century social feminism. Affect, feeling, and sentiment were, however, no less important in the production of knowledge and practices of hygiene. Hygiene as a modern discourse, as shown in this book, not only produced emotions, sentiments, and feelings but was also constituted through them"-- Provided by publisher.
Introduction: Contagion and Cultural Politics of Hygiene
Hygiene, Colonialism, and Affective Histories
Objects, Affect, and Hygiene
Methods and Sources
Outline of Chapters
Alimentary Anxieties : Affect in Food and Hunger
Histories of Food and the Body
Food Adulteration, Embodiment and the Politics of Anxiety
Famine's Bodies
Body, Hygiene, and Affective Politics of Gandhi's Swaraj
Body, Affect, and Gandhi
Gandhi's Fasts
Race and Gandhi's Politics of Hygiene
Medicine as Contagion
Imagining the Social Body : Competing Moralities of Care and Contagion
Locating Women's Writings on Care in Early 20th Century India
Memorable Objects : Childhood, Memory, and Care in Shukhalata Rao's Writings
Memorable Spaces : Suffering and Education of Care in Priyabala Gupta's Memoir
Traveling Memories : Wandering and Care in Purnasashi Debi's Autobiography
Affective Remedies : Advertisements and Cultural Politics of Hygiene
Enchantments of Empire and Nation
Advertising, Consumer Culture, and Empire
Advertisements and Pluralist Medical Marketplace
Advertising Beauty, Womanhood, and Domesticity
Contagion of Advertisements.
Includes bibliographical references and index.
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