Franklin

Marketing information : a professional reference guide / edited by Jac L. Goldstucker ; compiled by Otto R. Echemendia.

Edition:
2nd ed.
Publication:
Atlanta, Ga. : Business Pub. Div., College of Business Administration, Georgia State University, 1987.
Format/Description:
Book
xvi, 436 p. ; 29 cm.
Subjects:
Marketing -- United States -- Dictionaries.
Marketing -- Information services -- United States.
Marketing -- Bibliography.
Notes:
Includes indexes.
Contributor:
Goldstucker, Jac L.
Goodwin, Dennis W.
Echemendia, Otto R.
Georgia State University. College of Business Administration. Business Publishing Division.
ISBN:
0884061957
OCLC:
16519582
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