Franklin

Multinationals in Latin America : case studies / edited by Leonardo Liberman, Sergio Garcilazo, Eva Stal.

Publication:
Basingstoke : Palgrave Macmillan, 2014.
Series:
AIB-LAT book series.
The AIB-LAT book series
Format/Description:
Book
xix, 203 pages : illustrations, maps ; 23 cm.
Subjects:
International business enterprises -- Latin America -- Case studies.
International business enterprises.
Latin America.
Form/Genre:
Case studies.
Contents:
Martifer : analyzing the business opportunity to internationalize in an emerging economy / Mário H. Ogasavara, Artur G. de Oliveira and Welynadia R. Pereira
Beauty competition in Central America : Zermat v. Avon / John Daniels and Joseph Ganitsky
TOTVS frachises in Latin America : innovation and internationalization / Eva Stal and Victor Almeida
Natura and the development of a sustainable supply chain in the Amazon region / Dirk Michael Boehe, Leandro Simõ̃es Pongeluppe ans Sérgio Giovanetti Lazzarini
Resolving disputes in different cultures - the diplomatic way / Diana Bank and Raymond Saner
A chef's dream / Oswaldo Morales Tristán and Jaime Serida-Nishimura
World-class medical tourism in Colombia / Cristina Robledo-Ardila
Soy-based beverages in Latin America / Alfredo Behrens
Teaching Notes.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Class of 1924 Book Fund.
Contributor:
Liberman, Leonardo, 1967- editor.
Garcilazo, Sergio, editor.
Stal, Eva, editor.
Class of 1924 Book Fund.
ISBN:
9781137024091 (hardback)
1137024097 (hardback)
OCLC:
883512799
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