Franklin

YouTube channels for dummies / by Rob Ciampa and Theresa Moore, with John Carucci, Stan Muller, and Adam Wescott.

Author/Creator:
Ciampa, Rob. author.
Publication:
Hoboken, New Jersey : John Wiley & Sons, Inc., 2015.
Series:
--For dummies
For dummies
Format/Description:
Book
xii, 388 pages : illustrations ; 24 cm.
Subjects:
YouTube (Firm)
YouTube (Electronic resource)
Internet videos.
New business enterprises -- Computer networks.
Electronic commerce.
Summary:
"Written by a successful YouTube channel producer, YouTube Channels For Dummies shows you how to create content, establish a channel, build an audience, and successfully monetize video content online. Beginning with the basics, it shows you how to establish a channel, join a partner program, and develop a content plan. Next, you'll gain insight into how to create content that builds a channel, enhance the viral nature of a video, encourage subscriptions, and earn repeat views. If that weren't enough, you'll go on even further to learn how to get the word out about your channel and discover ways to enhance your potential profits. That's a lot of info--but it's easily digestible and simple to put into practice when it's provided in the accessible and trusted For Dummies format" -- from publisher's web site.
Contents:
Introduction:
About this book
Foolish assumptions
How this book is organized:
Part 1: Getting Started With YouTube Channels
Part 2: Making Good Videos And Not Making Bad Videos
Part 3: Growing And Knowing Your Audience
Part 4: YouTube Channels Are Serious Business
Part 5: Part Of Tens
Icons used in this book
Beyond the book
Part 1: Getting Started With YouTube Channels:
Making A Home On YouTube:
YouTube phenomenon: why you need to be on YouTube:
Audience, audience, audience
Incorporating YouTube into your business and marketing plans
Becoming a star!
Going viral
Wasting lots and lots of time
Seeing what makes a YouTube channel unique:
Angling for subscriptions
Establishing your brand
Managing channels for fun and/or profit:
Creating content
Building an audience
Building a business
Monetization
Basics Of YouTube:
What you'll find on YouTube:
Managing your identity
Navigating the home page
Watching a video
Working with a YouTube account:
Getting an account
Logging on to your YouTube account
Creating a YouTube channel
Verifying your YouTube channel
Setting up a custom channel URL
Joining the YouTube partner program
Building Your Channel From The Ground Up:
Navigating your channel:
My channel link
Channel tabs
My subscriptions link
History link
Watch later link
Purchases link
Playlist section link
Subscriptions sections link
Browse channels link
Manage subscriptions link
Customizing and branding your channel:
Creating channel art
Managing channel art
Creating the channel icon
Uploading the channel icon
Managing your links
Managing uploads
Part 2: Making Good Videos And Not Making Bad Videos:
What Makes A Good Video A Good Video?:
Picking the right camera for your needs
Knowing what makes a good video
Mastering the genres in your YouTube videos:
Mastering music videos
Producing your very own vlog
Making an educational video
Let's play (and make) gaming videos
Making tutorial and how-to videos
Let's play (and make) gaming videos
Making animal videos
Capturing sporting events
Film and animation
Entertainment
News and information
Viral videos versus evergreen content:
Viral content
Evergreen content
Making Plans Both Large And Small:
Establishing your channel's mission:
Determining your goals
Being different, being valuable, being authentic
Surveying the YouTube landscape
Understanding your target audience:
Going narrow versus going broad
Knowing why your audience matters
Finding out the nitty-gritty about your audience
Defining desired actions
Planning an outstanding YouTube channel:
Having a spokesperson
Branding
Planning the channel layout
Crafting a content strategy:
Recognizing that content includes video and more
Looking at content formats
Curation recycling
Programming for success:
Delivering content consistently
Being flexible and reactive
Going live for more engagement
Planning doesn't end
Acquiring The Tools Of The Trade:
Checking out your camera options:
Working through the (camera) basics
Looking at DSLRs
Checking out camcorders
Settling for smart phones
Stabilizing the shot
Seeing your way with light:
Setting up 3-point lighting
Setting up high-key lighting
Capturing sound:
Looking at microphones
Capturing good audio
Putting It All Together To Capture Some Video:
Setting up for a shoot:
Getting organized
Completing your checklists and "shoot sack"
Arriving on set
Planning a realistic shooting schedule
Practicing good habits before a shot
Maintaining continuity
Shooting a great-looking video:
Composing and dividing the screen
Determining the best shot
Moving and grooving the camera
Matching your eye-lines
Following the 180-dregree rule
Shooting an interview
Shooting extra footage and b-roll
Capturing the perfect take: several times
Working with voice:
Practicing diction and dialects
Power of the pause
Managing crowd audio
Fixing It In Post: The Edit:
Choosing editing software:
Mac tools
Windows tools
Where to get started with editing:
Attempting a test project
Handling file formats, resolution, and conversion
Editing your video:
Logging your footage
Trimming video clips
Making a rough cut
Switching it around
Creating cuts
Filling the gaps with b-roll
Polishing your video:
Fine-tuning your edit
Adding bells and whistles
Adding music to your video:
Adding built-in music in video editing tools
Incorporating stock music libraries
Putting music in your video
Adding emotional impact
Cutting your video to music
Cutting your music to video
Adding voiceover and sound effects
Exporting the final version
Preparing For Upload Day:
Preparing your channel for uploads:
Checking your YouTube account hygiene
Maximizing the options for accounts in good standing
Enabling channel features
Tending to video SEO matters:
Titles
Descriptions
Tags
Thumbnails
Uploading your video:
Picking the sources
Going public about YouTube privacy
Uploading to YouTube
Entering information about your video
Setting upload defaults
Adding custom thumbnails
Publishing and un-publishing videos
Part 3: Growing And Knowing Your Audience:
Building Your Audience:
Developing a community:
Deciphering audience evolution
Determining what you want your audience to do
Appreciating the importance of community
Fans and insights
Understanding subscribers and their value:
Convincing viewers to subscribe
Specifying how subscribers get updates
Setting the channel feed and privacy levels
Treating subscribers and non-subscribers differently
Managing comments:
Seeing why comments matter
Setting up your channel for comments
Moderating comments
Reacting to inappropriate comments
Using messaging
Configuring community settings
Getting viewers to engage:
Working with annotations
Exploring the annotation types
Specifying an annotation target
Setting up annotations
Getting creative with annotations
Adding branding to the mix
Capturing the captioning opportunity:
Adding subtitles and closed captions
Having viewers contribute subtitles and closed captions
Giving credit where it's due:
Receiving credit
Assigning credit
Producing live events
Knowing Your Audience:
Getting started with YouTube analytics:
Reading YouTube analytics reports
Breaking down the report components
Grouping information
Comparing data
Setting up report filters
Understanding visual charts
Managing report details
Learning about views:
Seeing which content is the most popular
Determining whether viewers are watching or leaving
Understanding your audience:
Diving into demographics
Diving into subscribers
Optimizing discoverability
Seeing where viewers find your content
Finding out where (and how) viewers watch your content
Making sure your audience is engaged
Getting engagement reports
Going-in depth on annotation analytics
Understanding annotation lingo
Getting your annotation metrics
Seeing whether your annotation are working
Beyond YouTube analytics
Part 4: YouTube Channels Are Serious Business:
How And Why Businesses Use YouTube:
Understanding video and business:
It's all about video marketing
Brand decisions are made on YouTube
Understanding your YouTube business components:
Content matters
Community and content creators
Advertising
Integrating YouTube with other campaigns:
Cross-media integration
YouTube isn't television (or cable)
YouTube isn't google, either
Expanding Your Audience Through YouTube Advertising:
Understanding YouTube advertising:
Recognizing the importance of ad policy
Looking at YouTube ad types
Planning for advertising:
Creating an AdWords account
Linking your AdWords account and YouTube channel
Determining your ad targets:
Setting up general targeting
Configuring more narrow targeting
Navigating the AdWords for video page:
Exploring the campaign navigation menu
Looking at your campaign details
Setting up a YouTube ad campaign:
Going with a general campaign
Selecting bidding and your target audience
Sharing your remarketing list
Placing and managing your ads
Measuring clicks and results:
Looking at campaign information
Getting earned metrics
Optimizing your campaign
Creating a call-to-action overlay
Mining The YouTube Goldmine:
Integrating AdSense:
Setting up YouTube monetization
Linking your channel with AdSense
Creating your AdSense account for YouTube
Setting up AdSense monetization
Analyzing ad performance with YouTube analytics:
Getting your YouTube ad information
Seeing which metrics are offered
Analyzing your ad performance
Determining your estimating earnings
Managing AdSense for YouTube:
Reconciling AdSense earnings data with YouTube analytics
Adding AdSense controls and reporting
Making monetization adjustments:
Looking at key ad-serving metrics
Managing monetizable ad inventory
Part 5: Part Of Tens:
Ten Key Steps To Improving YouTube Search Results:
Updating video metadata
Managing video titles
Understanding working titles
Optimizing thumbnails for viewer session time
Managing video descriptions
Adding closed captioning
Handling tags
Refreshing metadata
Understanding channel SEO
Avoiding misleading metadata
Ten Things To Know About Copyright:
Remember who owns the copyright
Attribution does not absolve a copyright violation
Know the consequences
Profit motive is irrelevant
Getting permission for using copyrighted material
Fair use is complicated
Don't let copyright issues on YouTube lead to a strikeout
Wipe the slate clean
YouTube's robots are good at finding copyright infringements
Copyright is not forever, but it's likely forever enough for YouTube
Index.
Notes:
Includes index.
Local notes:
Acquired for the Penn Libraries with assistance from the Classes of 1883 and 1884 Fund.
Contributor:
Moore, Theresa. co-author.
Carucci, John. co-author.
Muller, Stan. co-author
Wescott, Adam. co-author
Classes of 1883 and 1884 Fund.
ISBN:
1118958179
9781118958179
OCLC:
880565831
Publisher Number:
99965784401
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