Franklin

Show sold separately [electronic resource] : promos, spoilers, and other media paratexts / Jonathan Gray.

Author/Creator:
Gray, Jonathan (Jonathan Alan)
Publication:
New York : New York University Press, c2010.
Series:
ACLS Humanities E-Book.
Format/Description:
Book
1 online resource (xi, 247 pages) : illustrations
Subjects:
Advertising -- Television programs -- Social aspects.
Advertising -- Motion pictures -- Social aspects.
Television programs -- Marketing -- Social aspects.
Motion pictures -- Marketing -- Social aspects.
Paratext.
Intertextuality.
Mass media and culture.
System Details:
Mode of Access: World Wide Web.
Contents:
Introduction: film, television, and off-screen studies
From spoilers to spinoffs: a theory of paratexts
Coming soon! Hype, intros, and textual beginnings
Bonus materials: digital auras and authors
Under a long shadow: sequels, prequels, pre-texts, and intertexts
Spoiled and mashed up: viewer-created paratexts
In the world, just off screen: toys and games
Conclusion: "In the DNA": creating across paratexts.
Notes:
Includes bibliographical references and index.
Electronic text and image data. Ann Arbor, Mich. : University of Michigan, Michigan Publishing, 2014. Includes both TIFF files and keyword searchable text. ([ACLS Humanities E-Book]) Mode of access: Intranet.
Contributor:
American Council of Learned Societies.
Contained In:
ACLS Humanities E-Book.
Access Restriction:
Restricted for use by site license.
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