Franklin

The conquest of cool : business culture, counterculture, and the rise of hip consumerism / Thomas Frank.

Author/Creator:
Frank, Thomas (Thomas C.)
Edition:
Pbk. ed.
Publication:
Chicago : University of Chicago Press, ©1998.
Format/Description:
Book
287 pages : illustrations ; 24 cm
Subjects:
Marketing -- United States -- History -- 20th century.
Advertising -- United States -- History -- 20th century.
Advertising and youth -- United States -- History -- 20th century.
Consumer behavior -- United States -- History -- 20th century.
United States -- Social conditions -- 1960-1980.
United States -- Social conditions -- 1980-
Subculture -- United States.
Advertising.
Advertising and youth.
Consumer behavior.
Marketing
Social conditions
Subculture.
United States
Form/Genre:
History.
Notes:
Includes bibliographical references (pages 245-272) and index.
Penn Provenance:
Gotham Book Mart (former owner) (Gotham Book Mart Collection copy)
Penn Chronology:
1998
Contributor:
Gotham Book Mart Collection (University of Pennsylvania)
ISBN:
0226260127
9780226260129
OCLC:
41587520
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