Franklin

Decision-making in retailing and marketing.

Author/Creator:
Krieger, Murray, 1912-
Publication:
New York, Fairchild Publications, [1969].
Format/Description:
Book
xiii, 334 p. 25 cm.
Status/Location:
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Details

Subjects:
Marketing -- Case studies.
Retail trade -- United States -- Case studies.
Notes:
Includes cases culled from Women's wear daily.
Bibliography: p. 311-318.
OCLC:
52042