Franklin

Nontraditional media in marketing and advertising [electronic resource] / Robyn Blakeman.

Author/Creator:
Blakeman, Robyn, 1958- author.
Publication:
[Los Angeles] : SAGE, 2016.
Series:
Sage knowledge.
Format/Description:
Book
1 online resource : illustrations
Subjects:
Marketing.
Advertising.
Alternative mass media.
Summary:
This is a concise guide that offers a step-by-step approach to the strategic use of alternative media by both the marketing and advertising professions. The text looks at why a marketing team might employ the use of alternative media vehicles over (or alongside) more traditional ones, how it can be used to attract smaller niche markets, and where alternative media is headed.
Notes:
Part of the SAGE Knowledge collection.
Includes bibliographical references and index.
Description based on online resource; title from home page (viewed on January 21, 2016).
Other format:
Print version :
ISBN:
9781506335261 (ebook) :
Access Restriction:
Restricted for use by site license.
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