Franklin

Data mining your website / Jesus Meña.

Author/Creator:
Mena, Jesus.
Publication:
Boston : Digital Press, ©1999.
Format/Description:
Book
xiv 368 pages : illustrations ; 24 cm
Subjects:
Information technology -- Management.
Data mining.
Internet marketing.
Business enterprises -- Computer networks.
Web sites.
Business enterprises -- Computer networks.
Data mining.
Information technology -- Management.
Internet marketing
Web sites
Unternehmen.
Web Site.
Local subjects:
Data mining.
Web sites.
Summary:
"Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict online interests and behavior. You'll learn how to extract insights into online buying patterns from the huge pools of information your website generates and how to apply this knowledge to design a website that better attracts, engages, and retains online customers."--Jacket.
Contents:
Mine2.com
What is data mining
Networks and algorithms
Ten steps to mining your data
Tools
Data components
Providers
E-retailing
E-mining
Privacy consortiums, standards, and legislation.
Notes:
Includes index.
ISBN:
1555582222
9781555582227
OCLC:
41039824
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