Franklin

Marketing strategy and uncertainty / Sharan Jagpal.

Author/Creator:
Jagpal, Sharan, 1947-
Publication:
New York : Oxford University Press, 1999.
Format/Description:
Book
xvii, 334 pages : illustrations ; 25 cm
Subjects:
Marketing.
Strategic planning.
Marketing -- Management.
Marketing -- Decision making.
Marketing
Marketing -- Decision making.
Marketing -- Management.
Strategic planning.
Contents:
Pricing under uncertainty and heterogeneity ; Consumer behaviour ; Advertising budgeting in a competitive and uncertain environment ; Media planning in a dynamic and uncertain environment ; The personal selling decision in a dynamic and uncertain environment ; Domestic and international marketing strategy in an uncertain environment.
Notes:
Includes bibliographical references (pages 315-323) and indexes.
ISBN:
0195125738
9780195125733
OCLC:
38573059
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy