Franklin

Implementable marketing research / Alan Mercer.

Author/Creator:
Mercer, Alan.
Publication:
New York : Prentice Hall, 1991.
Format/Description:
Book
xiv, 165 pages : illustrations ; 23 cm
Subjects:
Marketing research.
Marketing research.
Marketing -- Recherche.
Notes:
Includes bibliographical references and index.
ISBN:
0134575326
9780134575322
OCLC:
22597616
Publisher Number:
ZBWT00327238
pot23111671
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