Franklin

Market entry in China : Case studies on strategy, marketing, and branding / Christiane Prange, editor.

Publication:
Switzerland : Springer Science and Business Media, 2016.
Series:
Management for professionals.
Management for professionals
Format/Description:
Book
vi, 231 pages : illustrations ; 24 cm
Subjects:
Marketing -- China -- Case studies.
Marketing
China.
Form/Genre:
Case studies.
Notes:
Includes bibliographical references.
Contributor:
Prange, Christiane, editor.
ISBN:
9783319291383
3319291386
OCLC:
933719281
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