Franklin

Handbook of modern marketing / Victor P. Buell, editor.

Publication:
New York : McGraw-Hill, c1986.
Format/Description:
Book
1 v. (various pagings) : ill. ; 24 cm.
Edition:
2nd ed.
Status/Location:
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Details

Subjects:
Marketing -- Addresses, essays, lectures.
Notes:
Includes bibliographies and indexes.
Contributor:
Buell, Victor P.
ISBN:
0070088543
OCLC:
12217307