Franklin

Market-based management : strategies for growing customer value and profitability / Roger J. Best.

Author/Creator:
Best, Roger J.
Publication:
Upper Saddle River, NJ : Prentice Hall, c1997.
Format/Description:
Book
xxiii, 424 pages : illustrations ; 23 cm
Subjects:
Marketing -- Management.
Marketing -- Management.
Marketing.
Contents:
Customer focus and managing customer loyalty
Marketing performance and marketing profitability
Market potential, market demand, and market share
Customer analysis and value creation
Market segmentation and customer relationship marketing
Competitor analysis and sources of advantage
Product positioning, branding, and product-line strategies
Market-based pricing and pricing strategies
Marketing channels and e-marketing
Marketing communications and customer response
Strategic market planning
Offensive strategies
Defensive strategies
Building a marketing plan
Performance metrics and strategy implementation
Market-based management and financial performance.
Notes:
Includes bibliographical references and index.
Other format:
Online version: Best, Roger J. Market-based management.
ISBN:
0131064851
9780131064850
OCLC:
35559203
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