Franklin

Advertising and consumer culture in China / Hongmei Li.

Author/Creator:
Li, Hongmei, 1974- author.
Publication:
Cambridge, UK ; Malden, MA : Polity Press, 2016.
Format/Description:
Book
x, 297 pages ; 22 cm.
Series:
China today series (Cambridge, England)
China today series
Status/Location:
Loading...

Get It

Details

Subjects:
Advertising -- Social aspects -- China.
Advertising -- Social aspects.
China.
Contents:
Acknowledgements
Introduction
Modernity, cultural globalization, and Chinese advertising
The development of advertising in China
Chinese advertising agencies : dancing with chains?
Branding Chinese products : between nationalism and cosmopolitanism
Chinese sportswear brand li-ning : selling a cosmo-patriotic image
Controversial advertising in China
From mass marketing to participatory advertising in the digital age
Conclusion and reflection
Notes
References
Index.
Notes:
Includes bibliographical references and index.
ISBN:
9780745671161
0745671160
9780745671178
0745671179
9781509511136
9781509511143
OCLC:
931797918