Franklin

Marketing: theory and application. / [by] Walter B. Wentz [and] Gerald I. Eyrich.

Author/Creator:
Wentz, Walter B.
Publication:
New York, Harcourt, Brace & World, [1970].
Format/Description:
Book
xii, 689 p. illus. 24 cm.
Series:
Harbrace series in business and economics.
Status/Location:
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Details

Subjects:
Marketing.
Notes:
Includes bibliographical references.
Contributor:
Eyrich, Gerald I. joint author.
ISBN:
0155551108
OCLC:
87930