Franklin

The Computer in advertising.

Publication:
[New York, Association of National Advertisers], c1962.
Format/Description:
Book
1 v. (various pagings). illus. 28 cm.
Subjects:
Advertising -- Data processing -- Addresses, essays, lectures.
Notes:
"Published under the auspices of the A.N.A. Advertising Administrative Control Committee.".
Papers presented in Mar. and Apr., 1962 at a series of 5 seminars sponsored by Central Media Bureau.
Contributor:
Association of National Advertisers. Advertising Administrative Control Committee.
Central Media Bureau.
OCLC:
2656959
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