Franklin

Using target audience analysis to aid strategic level decisionmaking [electronic resource] / Steve Tatham.

Other records:
Author/Creator:
Tatham, Steve, author.
Publication:
Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2015.
Series:
Letort papers.
Letort papers
Format/Description:
Government document
Book
1 online resource (xiii, 51 pages) : illustrations (some color)
Subjects:
United States. Agency for International Development -- Public relations.
Target marketing.
Public opinion polls.
Root cause analysis.
United States -- Armed Forces -- Public relations.
United States. Agency for International Development.
Armed Forces -- Public relations.
Public relations
United States
Local subjects:
United States. Agency for International Development.
System Details:
Mode of access: World Wide Web.
text file PDF
Notes:
"August 2015."
Paper version available for sale by the Superintendent of Documents, U.S. Government Publishing Office.
CRDP Project record.
Includes bibliographical references (pages 45-51).
Description based on online resource; title from PDF title page (SSI, viewed August 26, 2015).
Contributor:
Army War College (U.S.). Strategic Studies Institute. publisher.
Army War College (U.S.). Press, publisher.
Other format:
Print version: Tatham, Steve. Using target audience analysis to aid strategic level decisionmaking
ISBN:
1584876999
9781584876991
OCLC:
919211606
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