Using target audience analysis to aid strategic level decisionmaking [electronic resource] / Steve Tatham.

Other records:

Select one... FRANKLIN_9972051463503681 (currently shown) FRANKLIN_9977387138503681

Author/Creator:

Tatham, Steve, author.

Publication:

Carlisle, PA : Strategic Studies Institute and U.S. Army War College Press, 2015.

Series:

Letort papers.
Letort papers

Format/Description:

Government document
Book
1 online resource (xiii, 51 pages) : illustrations (some color)

Subjects:

United States. Agency for International Development -- Public relations.
Target marketing.
Public opinion polls.
Root cause analysis.
United States -- Armed Forces -- Public relations.
United States. Agency for International Development.
Armed Forces -- Public relations.
Public relations
United States

Local subjects:

United States. Agency for International Development.

System Details:

Mode of access: World Wide Web.
text file PDF

Notes:

"August 2015."
Paper version available for sale by the Superintendent of Documents, U.S. Government Publishing Office.
CRDP Project record.
Includes bibliographical references (pages 45-51).
Description based on online resource; title from PDF title page (SSI, viewed August 26, 2015).

Contributor:

Army War College (U.S.). Strategic Studies Institute. publisher.
Army War College (U.S.). Press, publisher.

Other format:

Print version: Tatham, Steve. Using target audience analysis to aid strategic level decisionmaking

ISBN:

1584876999
9781584876991

OCLC:

919211606

Online:

Connect to full text
http://purl.fdlp.gov/GPO/gpo72895

Connect to full text
http://hdl.library.upenn.edu/1017.12/2196246

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