Franklin

The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.

Author/Creator:
Katz, Helen E., author.
Edition:
Sixth edition.
Publication:
New York : Routledge, 2017.
Series:
Routledge communication series.
Routledge Communication Series
Format/Description:
Book
xx, 231 pages ; 23 cm.
Subjects:
Advertising media planning.
Mass media and business.
Marketing channels.
Notes:
Includes bibliographical references and index.
Other format:
Online version: Katz, Helen E. author. Media handbook.
ISBN:
9781138689152
1138689157
9781138689169
1138689165
9781315537870
OCLC:
960446278
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