Franklin

Strategic marketing management / Alexander Chernev, foreword by Philip Kotler.

Author/Creator:
Chernev, Alexander, author.
Publication:
[Chicago] : Cerebellum Press, 2014.
Format/Description:
Book
viii, 274 pages : illustrations ; 24 cm.
Edition:
Eighth edition.
Status/Location:
Loading...

Get It

Details

Subjects:
Marketing -- Management.
Contents:
Part One: The big picture
Part Two: Marketing strategy
Part Three: Marketing strategy
Part Four: Managing growth
Part Five: Strategic marketing workbooks.
Notes:
Includes bibliographical references and index.
Local notes:
Acquired for the Penn Libraries with assistance from the Edward Giera and Kimberly Hirschman Fund.
Contributor:
Kotler, Philip, writer of foreword.
Edward Giera and Kimberly Hirschman Fund.
ISBN:
9781936572199
1936572192
9781936572205 (rel)
1936572206 (rel)
OCLC:
892041981
Publisher Number:
9781936572199