Franklin

Direct marketing : strategy, planning, execution / Edward L. Nash.

Author/Creator:
Nash, Edward L.
Edition:
4th ed.
Publication:
New York : McGraw Hill, 2000.
Format/Description:
Book
xxxii, 600 pages : illustrations ; 24 cm
Subjects:
Direct marketing.
Direct marketing.
Direktmarketing.
Local subjects:
Marketing.
Contents:
Strategic planning
The marketing plan
Research
Testing
The proposition
"Back-end" marketing
Mail order math
Creative tactics
Copywriting
Art direction
Direct mail formats
Production planning
Mailing lists
Print media
Broadcast media
Broadcast creative
Telemarketing
Fulfillment
Database marketing
Internet marketing
Going global.
Notes:
Includes index.
ISBN:
0071352872
9780071352871
OCLC:
42682631
Loading...
Location Notes Your Loan Policy
Description Status Barcode Your Loan Policy