Franklin

Markstrat 3 : the strategic marketing simulation / Jean-Claude Larreche, Hubert Gatignon.

Author/Creator:
Larréché, Jean-Claude.
Edition:
Rev. ed. of: MARKSTRAT.
Publication:
Cincinnati , Ohio: South-Western College Pub., 1998.
Format/Description:
Book
xiii, 210 p. : ill. ; 28 cm. + 2 computer disks (3 1/2 in.)
Subjects:
Marketing -- Computer simulation.
Management games.
Management games.
Marketing -- Computer simulation.
Notes:
Includes index.
Contributor:
Gatignon, Hubert.
ISBN:
0538880899
9780538880893
0538877448 (library disk)
9780538877442 (library disk)
053887743X (team disk)
9780538877435 (team disk)
OCLC:
956997563
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