Franklin

The marketing paradigm : a guide for general managers / Paul R. Messinger.

Author/Creator:
Messinger, Paul R.
Edition:
1st ed.
Publication:
Cincinnati : South-Western College Pub., ©1995.
Format/Description:
Book
xi, 237 pages : illustrations ; 23 cm
Subjects:
Marketing -- Management.
Sales promotion.
Marketing research.
Marketing -- Management -- Case studies.
Notes:
Includes bibliographical references and index.
ISBN:
0538844949
9780538844949
OCLC:
31411959
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