Franklin

Sales promotion decision making in consumer products firms.

Author/Creator:
Shea, James Alfred.
Publication:
[Philadelphia], 1968.
Format/Description:
Thesis/Dissertation
Book
v, 104 numb. l. diagrs. 29 cm.
Status/Location:
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Details

Local subjects:
Penn theses -- Marketing. (search)
Marketing -- Penn theses. (search)
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968.
Bibliography: l. 103-104.
OCLC:
78018173