Franklin
Sales promotion decision making in consumer products firms.
MLA
Shea, James Alfred. Sales Promotion Decision Making In Consumer Products Firms. .
APA
Shea, J. Alfred. Sales promotion decision making in consumer products firms. .
Chicago
Shea, James Alfred. Sales Promotion Decision Making In Consumer Products Firms. Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1968..