Franklin

When is the warranty card a valid marketing feedback device?

Author/Creator:
Walther, Roger Oscar.
Publication:
[Philadelphia], 1961.
Format/Description:
Thesis/Dissertation
Book
iv, 91 numb. l. forms, tables. 30 cm.
Local subjects:
Penn theses -- Marketing. (search)
Marketing -- Penn theses. (search)
Notes:
Thesis (M.B.A. in Marketing)--Graduate School of Arts and Sciences, University of Pennsylvania, 1961.
Bibliography: l. 89-91.
OCLC:
244979180
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