Congress and the media : beyond institutional power / C. Danielle Vinson.

Vinson, Danielle, author.
New York, NY : Oxford University Press, [2017]
xiii, 240 pages ; 24 cm
United States. Congress -- Reporters and reporting.
United States. Congress -- Public relations.
United States. Congress
Communication in politics -- United States.
Press and politics -- United States.
Mass media -- Political aspects -- United States.
POLITICAL SCIENCE / Political Process / Political Parties.
Communication in politics.
Mass media -- Political aspects.
Press and politics
Public relations
Reporters and reporting
United States
"Over the last four decades, members of Congress have increasingly embraced media relations as a way to influence national policymaking and politics. In 1977, nearly half of congressional members had no press secretary. Today, media relations is a central component of most congressional offices, and more of that communications effort is directed toward national media, not just the local press. Arguing that members of Congress turn to the media to enhance their formal powers or to compensate for their lack of power, Congress and the Media explains why congressional members go public and when they are likely to succeed in getting coverage. Vinson uses content analysis of national newspaper and television coverage of congressional members over time and members' messages on social media as well as case studies to examine how members in different political circumstances use the media to try to influence policymaking and how this has changed over time. She finds that members' institutional position, the political context, increasing partisan polarization, and journalists' evolving notions of what is newsworthy all affect which congressional members are interested in and successful in gaining media coverage of their messages and what they hope to accomplish by going public. Ultimately, Congress and the Media suggests that going public can be a way for members of Congress to move beyond their institutional powers, but the strategy is not equally available to all members nor effective for all goals."-- Provided by publisher.
"Members of Congress have increasingly embraced media relations to influence policymaking. In Congress and the Media, Vinson argues that congressional members use the media to supplement their formal powers or to compensate for their lack of power to explain why congressional members go public and when they are likely to succeed in getting coverage."-- Provided by publisher.
Machine generated contents note:
List of Illustrations
1 Introduction: Congress Goes Public
2 Four Decades of Going Public in Congress
3 Why Congressional Members Go Public
4 New Paths to Influence: Broadcast and New Media
5 Congress Responds to the President: the Case of Social Security Reform
Co-authored with Megan S. Remmel
6 Overcoming Institutional Weakness: the Congressional Black Caucus Goes Public
7 A Tale of Two Senators: Adapting Public Strategies to Different Goals
8 The Possibilities and Limits of Going Public in Congress
Includes bibliographical references and index.
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