Franklin

The new marketing / Robert M. Fulmer.

Author/Creator:
Fulmer, Robert M.
Publication:
New York, Macmillan, c1976.
Format/Description:
Book
xiii, 578 p. ill. 24 cm.
Status/Location:
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Details

Subjects:
Marketing.
Marketing -- Social aspects.
Notes:
Includes index.
Includes bibliographical references and index.
ISBN:
0023399805
OCLC:
1196014