Franklin

Exposer pour exporter : culture visuelle et expansion commerciale en Suisse (1908-1939) / Claire-Lise Debluë.

Author/Creator:
Debluë, Claire-Lise, author.
Publication:
Neuchâtel, Switzerland : Éditions Alphil-Presses Universitaires Suisses, 2015.
Format/Description:
Book
1 online resource (523 pages) : illustrations.
Series:
Collection Histoire (Éditions Alphil)
Historie
Status/Location:
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Details

Subjects:
Trade shows -- Switzerland -- History -- 20th century.
Commercial art -- Switerland -- History -- 20th century.
Switzerland -- Commercial policy.
Form/Genre:
Electronic books.
System Details:
Mode of access: internet via World Wide Web.
text file
Summary:
In the early 20th Century, exhibitions and international fairs were a favoured field for Swiss businesses that wished to conquer new territories in foreign markets. The way in which Switzerland was represented abroad challenged traditional regional construction by substituting more geometrical lines, thereby replacing the ‘chalet style’. The ‘genesis’ of the Swiss style of exhibition, between commercial expansion and modern architecture, is depicted here beyond that of a purely institutional history, providing a new viewpoint into its economic and artistic aspects. Particular atten-tion is given to the role of certain ‘intermediaries’ in the creation and diffusion of a visual culture to a commercial action.
Notes:
Includes bibliographical references and index.
Description based on: online resource; title from pdf title page (oapen, viewed Jun. 21, 2016).
Other format:
Print version:
ISBN:
9782889300488 (ebook)
9782889300860 (paperback)
Access Restriction:
Open Access Unrestricted online access star