Franklin

Perception of visual advertising in different media : from attention to distraction, persuasion, preference and memory / topic editors, Jaana Simola, Jukka Hyönä and Jarmo Kuisma.

Publication:
[Lausanne, Switzerland] : Frontiers Media SA, 2015.
Series:
Frontiers Research Topics, 1664-8714
Format/Description:
Book
1 online resource (124 pages).
Subjects:
Advertising.
Eye -- Movements.
Memory.
Notes:
Includes bibliographical references.
Description based on: online resource; title from pdf title page (frontiers, viewed May 30, 2016).
Contributor:
Simola, Jaana, editor.
Hyönä, J. (Jukka), editor.
Kuisma, Jarmo, editor.
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