Franklin

The PR Practitioner's Desktop Guide [electronic resource].

Author/Creator:
Black, Caroline.
Publication:
London : Thorogood Publishing, 2002.
Format/Description:
Book
1 online resource (266 p.)
Local subjects:
Interpersonal relations.
Public relations -- Handbooks, manuals, etc.
Public relations.
Form/Genre:
Electronic books.
Language:
English
Summary:
This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.
Contents:
CONTENTS; 1. What is public relations?; 2. A brief history of public relations; 3. The public relations practitioner; 4. Ethical and legal issues for the public relations practitioner; 5. Planning and evaluation for public relations; 6. Public relations and the marketing mix; 7. Tactics and techniques for public relations; 8. Media relations; 9. Managing public relations; 10. Issues and crisis management; 11. Public relations specialisms; 12. Public affairs; 13. Event management; 14. International public relations; 15. Public relations, new media and technology; appendices
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Notes:
Description based upon print version of record.
ISBN:
1-280-17396-3
9786610173969
1-4237-8830-3
1-85418-571-3
OCLC:
171581730
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