The PR Practitioner's Desktop Guide [electronic resource].
- London : Thorogood Publishing, 2002.
1 online resource (266 p.)
- Local subjects:
- Interpersonal relations.
Public relations -- Handbooks, manuals, etc.
- Electronic books.
- This guide acts as a practical source of reference, guidance, techniques and best practice. The book includes: the role of the effective PR officer; costing PR; dealing with the media; crisis management; new product launches; press conferences; and copy writing and preparing feature articles.
- CONTENTS; 1. What is public relations?; 2. A brief history of public relations; 3. The public relations practitioner; 4. Ethical and legal issues for the public relations practitioner; 5. Planning and evaluation for public relations; 6. Public relations and the marketing mix; 7. Tactics and techniques for public relations; 8. Media relations; 9. Managing public relations; 10. Issues and crisis management; 11. Public relations specialisms; 12. Public affairs; 13. Event management; 14. International public relations; 15. Public relations, new media and technology; appendices
Are you up to date?
- Description based upon print version of record.
|Location||Notes||Your Loan Policy|
|Description||Status||Barcode||Your Loan Policy|