Franklin

Leading the narrative [electronic resource] : the case for strategic communication / Mari K. Eder.

Author/Creator:
Eder, Mari K.
Publication:
Annapolis, Md. : Naval Institute Press, 2011.
Format/Description:
Book
1 online resource (207 p.)
Status/Location:
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Subjects:
Armed Forces and mass media -- United States.
Communication policy -- United States.
United States -- Armed Forces -- Public relations.
Form/Genre:
Electronic books.
Language:
English
Summary:
The Strategy of Communication is a primer on the art and science of strategic communication. This book covers the foundation of communications strategies as well as solid tactics, techniques, and procedures for media relations, campaign planning, crisis communication and strategic communications planning. It is both a philosophy of communication and a solid practical reference manual. Like no other book on public relations, public diplomacy, or media operations and community outreach, it offers a compelling look at how all communication processes can be made to function more effic
Contents:
Military media relations
Crisis communication and conflict storytelling
Strategic communication and the battle of ideas
Toward strategic communication
The missing element: strategic communication
The golden thread: building champions and connections
The toxic information environment
The cowboy and the soldier: military communication ethics
The cable, the dish, and the blog: media communication ethics
Challenge to change: developing leaders for the twenty-first century.
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
1-280-87265-9
9786613713964
1-61251-069-8
OCLC:
772592971