Franklin

Advertising on trial [electronic resource] : consumer activism and corporate public relations in the 1930s / Inger L. Stole.

Author/Creator:
Stole, Inger L.
Publication:
Urbana, Ill. : University of Illinois Press, c2006.
Format/Description:
Book
1 online resource (312 p.)
Series:
History of communication
Status/Location:
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Subjects:
Advertising -- United States -- History.
Corporations -- Public relations -- United States.
Form/Genre:
Electronic books.
Language:
English
Contents:
The rise of a corporate culture : early consumer response
Advertising challenged : the creation of consumers' research and the rise of the 1930's consumer movement
The drive for legislation to establish federal advertising regulation, 1933-1935
A consumer movement divided : the birth of Consumers Union Inc.
Defining the "consumer agenda," the business community joins the Frey
Legislative closure : the Wheeler-Lea Amendment
Witch hunt, red baiting, and the end to the radical critique of advertising.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references (p. [209]-277) and index.
ISBN:
1-283-04409-9
9786613044099
0-252-09258-9
OCLC:
841172398