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Advertising at war [electronic resource] : business, consumers, and government in the 1940s / Inger L. Stole.

Author/Creator:
Stole, Inger L.
Publication:
Urbana : University of Illinois Press, c2012.
Format/Description:
Book
1 online resource (282 p.)
Series:
History of communication.
The history of communication
Status/Location:
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Subjects:
Advertising -- United States -- History -- 20th century.
World War, 1939-1945 -- United States -- Propaganda.
Corporations -- Public relations -- United States -- History -- 20th century.
United States -- History -- 1933-1945.
Advertising Council -- History.
Form/Genre:
Electronic books.
Language:
English
Summary:
'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.
Contents:
Prelude to war
Advertising navigates the defense economy
The initial year of the Advertising Council
The consumer movement's return
Advertising, Washington, and the renamed War Advertising Council
The increasing role of the War Advertising Council
Peace and the reconversion of the Advertising Council.
Notes:
Bibliographic Level Mode of Issuance: Monograph
Includes bibliographical references and index.
ISBN:
1-283-71261-X
0-252-09423-9
OCLC:
818727270