Franklin

E-business [electronic resource] / guest editor, Professor Stanley Paliwoda.

Publication:
[Bradford, England] : Emerald Group Pub., 2004.
Format/Description:
Book
1 online resource (82 p.)
Series:
Qualitative market research ; v. 7, no. 1.
Qualitative market research ; v. 7, no. 1, 2004
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Subjects:
Electronic commerce.
Information superhighway.
Form/Genre:
Electronic books.
Language:
English
Summary:
This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a res
Contents:
Contents; Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet - a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg
Online banking information: what we want and what we getNote from the publisher
Notes:
Description based upon print version of record.
Includes bibliographical references.
Contributor:
Paliwoda, Stanley.
ISBN:
1-280-51547-3
9786610515479
1-84544-408-6
OCLC:
70759321