E-business [electronic resource] / guest editor, Professor Stanley Paliwoda.
- Publication:
- [Bradford, England] : Emerald Group Pub., 2004.
- Format/Description:
- Book
1 online resource (82 p.) - Series:
- Qualitative market research ; v. 7, no. 1.
Qualitative market research ; v. 7, no. 1, 2004 - Status/Location:
-
Loading...
Options
| Location | Notes | Your Loan Policy |
|---|
Details
- Other records:
- Subjects:
- Electronic commerce.
Information superhighway. - Form/Genre:
- Electronic books.
- Language:
- English
- Summary:
- This paper examines the use of consumer-driven innovation networks within the UK food-retailing industry using qualitative interview-based research analysed within an economic framework. This perspective revealed that, by exploiting information gathered directly from their customers at point-ofsale and data mining, supermarkets are able to identify consumer preferences and co-ordinate new product development via innovation networks. This has been made possible through their information control of the supply-chain established through the use of transparent inventory management systems. As a res
- Contents:
- Contents; Abstracts & keywords; Guest editorial; Consumer-driven innovation networks and e-business management systems; Bla-bla-bla: video chat service on the Internet - a market feasibility study; A projectives perspective of international ''e''-services; A consideration of the roles of business intelligence and e-business in management and marketing decision making in knowledgebased and high-tech start-ups; The importance of a strong business-IT relationship for the realisation of benefits in e-business projects: the experiences of Egg
Online banking information: what we want and what we getNote from the publisher - Notes:
- Description based upon print version of record.
Includes bibliographical references. - Contributor:
- Paliwoda, Stanley.
- ISBN:
- 1-280-51547-3
9786610515479
1-84544-408-6 - OCLC:
- 70759321