Franklin

Sales management [electronic resource] / U.C. Mathur.

Author/Creator:
Mathur, U. C., 1938-
Publication:
New Delhi : New Age International (P) Ltd., Publishers, 2008.
Format/Description:
Book
1 online resource (628 p.)
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Subjects:
Sales management.
Form/Genre:
Electronic books.
Language:
English
Summary:
Sales Management is arguably the most important of all the marketing functions, as only through sales companies earn money. Considering its primacy in today`s competitive business scenario, companies keep looking for ideal sales persons, ``the illusive individual.`` The book is meant to help the students to reach the pinnacle of Sales Management learning.
Contents:
Cover; Preface; Chapter 1 Market Evolution; Chapter 2 Distribution of Goods; Chapter 3 Strategic Sales Plans; Chapter 4 International Sales; Chapter 5 Competitive Forces; Chapter 6 Pricing Strategies; Chapter 7 Challenges of Sales Plan; Chapter 8 Strategies for New Product; Chapter 9 Sales Force Management Strategy Imperatives; Chapter 10 Strategic Selling Innovations; Chapter 11 Marketing Research; Chapter 12 Strategied for Non Profit Organizations; Chapter 13 India's Political Environment; Chapter 14 Futuristic Sales; Chapter 15 The Buying Process
Chapter 16 Advertising Defined and its Role in MarketingChapter 17 Public Relations; Chapter 18 Customer Value and Consumer Behaviour; Chaper 19 Understanding Case Studies; Index
Notes:
Includes index.
ISBN:
1-281-89243-2
9786611892432
81-224-2512-7
OCLC:
551888834