Marketing dynamics [electronic resource] : theory and practice / Rajagopal.
- New Delhi : New Age International (P) Ltd., Publishers, c2007.
1 online resource (427 p.)
- Marketing -- Management.
Marketing -- Decision making.
- Electronic books.
- About the Book: This book introduces new concepts and approaches in managing competition and strategies for leading ahead in business. Discussions in this book are focused on contemporary business strategies and present synthesis on competitor analysis, marketing-mix strategies, brand management, marketing research, sales management and innovative marketing integrating with marketing related case discussions in each chapter. Students of graduate and undergraduate levels, pursuing marketing courses would find this book as thought provoking, contemporary and innovative tool of learning. Working
- Cover; Preface; Contents; Chapter 1. Understanding Competitors and Competition; Chapter 2. Product Strategy; Chapter 3. Brand Strategy; Chapter 4 Pricing Strategy; Chapter 5. Distribution Strategy; Chapter 6. Promotion Strategies; Chapter 7. Marketing Research; Chapter 8. Sales Management; Chapter 9 Startegic Marketing; Chapter 10. Innovative Marketing Strategies; Index
- Description based upon print version of record.
Includes bibliographical references and index.
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