Franklin

Why healthcare matters [electronic resource] : how business leaders can drive transformational change / Frank Hone.

Author/Creator:
Hone, Frank.
Publication:
Amherst, Mass. : HRD Press, c2008.
Format/Description:
Book
1 online resource (228 p.)
Status/Location:
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Subjects:
Health care reform -- United States.
Medical economics -- United States.
Medical care, Cost of -- United States.
Employer-sponsored health insurance -- United States.
Social responsibility of business -- United States.
Form/Genre:
Electronic books.
Language:
English
Summary:
Why Healthcare Matters is a practical guide to help influential business executives and leaders address a major crisis of our time - healthcare. Frank Hone, a healthcare consumerism advocate and practitioner, takes a big picture look at what's wrong with healthcare in the U.S. and provides a set of practical, market-based strategies and solutions. The core idea of Why Healthcare Matters is that the solution lies in personal responsibility and employer engagement. And the heart of the book is a seven-step plan of action to drive substantial change in healthcare in your company.
Contents:
Dedication; Acknowledgments; Introduction; Chapter One: Why Does Healthcare Matter?; Chapter Two: Today's Healthcare Crisis: A Deeper Look at the Causes and Effects; Chapter Three: The U.S. Medical Marketing Model; Chapter Four: Healthcare Consumerism and Personal Responsibility; Chapter Five: Business and the Employer: Catalysts for Change; Chapter Six: Collaborative Initiatives; Chapter Seven: Early Adopters, Measurable Results; Chapter Eight: A Plan of Action; Chapter Nine: Bringing Healthcare Consumerism Inside: The Communications Campaign
Chapter Ten: A Vision of Healthcare Consumerism as the Driver of Change Recommended Resources; About the Author
Notes:
Description based upon print version of record.
Includes bibliographical references.
ISBN:
1-59996-437-6
OCLC:
437125145