The AMA handbook of public relations [electronic resource] / Robert L. Dilenschneider ; foreword by Maria Bartiromo.

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Author/Creator:

Dilenschneider, Robert L.

Publication:

New York : AMACOM, c2010.

Format/Description:

Book
1 online resource (256 p.)

Subjects:

Public relations.
Public relations -- United States.

Form/Genre:

Electronic books.

Language:

English

Summary:

Along with business-and the rest of the world-public relations has changed in the digital age.

Contents:

Contents; Foreword; Acknowledgments; Introduction; SECTION ONE: PREREQUISITES FOR DIGITAL COMMUNICATIONS; SECTION TWO: REACHING OUT; SECTION THREE: THE BROADER PR SPECTRUM; SECTION FOUR: MAKING IT HAPPEN; Afterword; Appendix: Tactics for Keeping Up Digitally; Noteworthy Resources; Index; About the Author

Notes:

Includes index.

ISBN:

1-78402-174-1
1-282-49267-5
9786612492679
0-8144-1526-1

OCLC:

560270434

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