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Marketing lessons from the Grateful Dead [electronic resource] : what every business can learn from the most iconic band in history / David Meerman Scott & Brian Halligan.

Author/Creator:
Scott, David Meerman.
Edition:
1st edition
Publication:
Hoboken, N.J. : Wiley, 2010.
Format/Description:
Book
1 online resource (195 p.)
Subjects:
Grateful Dead (Musical group)
Marketing.
Social media -- Economic aspects.
Success in business.
Form/Genre:
Electronic books.
Language:
English
System Details:
text file
Summary:
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away ""freemium"" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all i
Contents:
pt. 1. The band
pt. 2. The fans
pt. 3. The business.
Notes:
Description based upon print version of record.
Includes bibliographical references.
Contributor:
Halligan, Brian, 1967-
ISBN:
1-282-72911-X
9786612729119
0-470-94093-X
OCLC:
659500753
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