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Partnership marketing [electronic resource] : how to grow your business and transform your brand through smart collaboration / Ron Kunitzky.

Author/Creator:
Kunitzky, Ron.
Publication:
Mississauga, Ont. : Wiley, 2011.
Format/Description:
Book
1 online resource (257 p.)
Subjects:
Branding (Marketing)
Partnership.
Form/Genre:
Electronic books.
Language:
English
Summary:
Google, Microsoft, Apple, Starbucks, and Wal-Mart are ""category killers."" Why? One key to their astounding success is that they have mastered the art of creating highly attractive partner and customer value propositions. They have all built their business on the principles and practices of Partnership Marketing to offer superior products, create long-term distribution opportunities, new revenue streams for their businesses, and increased brand awareness on a world-wide level. Developing an affiliation with the right partner allows both parties to realize successes that they could not have
Contents:
Partnership Marketing; Contents; Acknowledgments; Preface; INTRODUCTION: WELCOME TO THE WORLD OF PARTNERSHIP MARKETING; CHAPTER 1: UNDERSTANDING PARTNERSHIP MARKETING; CHAPTER 2: LEVERAGING PARTNERSHIP MARKETING ASSETS; CHAPTER 3: USING PARTNERSHIP MARKETING TO GENERATE REVENUE AND DECREASE COSTS; CHAPTER 4: ECP: ECONOMIC CONNECTION AS PARTNERS; CHAPTER 5: ASSOCIATING YOUR BRAND; CHAPTER 6: PUTTING PARTNERSHIP MARKETING INTO PLAY; CHAPTER 7: PRACTICING SMART COLLABORATION; CHAPTER 8: PARTNERSHIP MARKETING-A LOOK TO THE FUTURE; Glossary; Index
Notes:
Description based upon print version of record.
Includes bibliographical references and index.
ISBN:
0-470-67871-2
1-280-76766-9
9786613678430
0-470-67870-4
OCLC:
700704050
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